Coping with Retail Giants: Gaining an Edge Over Discounters Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector.Coping with Retail Giants critically analyzes the modern retail market and iden
A. Coskun (Josh) Samli is Research Professor of Marketing and International Business at the University of North Florida, USA. He is the author and co-author of almost 300 scholarly articles, 23 books, and 30 monographs. Samli has lectured extensively in Europe, Eastern Europe, the Middle East, Asia, and Oceania, and was very active in the Fulbright Commission.
