Now Is Too Late: Survival in an Era of Instant News . Crisis management expert Gerald R. Now Is Too Late delivers a blueprint for 21st-century crisis management that reflects your constituents' new demands for instant, accurate answers direct fr
GERALD R. BARON is the president and founder of Baron & Company, the leading full-service marketing and public relations firm in Northwest Washington. Baron created the PIER System, the only completely integrated Internet-based communication management system for crisis communications, issue management, and ongoing press and public information management.
A frequent speaker at national and regional conferences, he has served as a strategic and marketing consultant, corporate communications director, publisher, college professor, and entrepreneur. He is the author of three books on business and marketing, including Friendship Marketing.
