Entrepreneurial Marketing: Real Stories and Survival Strategies Each Module will begin by focusing on a key successful individual such as Anita Roddick, founder of The Body Shop, or Paul Orfalea, founder of Kinko's..Entrepreneurial Marketing features success stor
Bruce Buskirk holds a B.S. degree in marketing from the University of Southern California, a M.S. degree in marketing from Louisiana State University, and a Ph.D. in marketing from Michigan State University. His areas of interest include entrepreneurship, high-tech marketing, and international marketing among many other areas. Bruce developed his interest and vocation in Entrepreneurship from his father, the late Richard H. Buskirk, who for many years directed the Entrepreneurship Program at the University of Southern California. He has authored three textbooks, Retailing, and Selling with McGraw Hill Book Co. (both co-authored with his father), and Readings and Cases in Direct Marketing with the National Textbook Company. Recently, he has been President of the Southern California Chapter of the American Marketing Association, and Chair of the Department of Marketing, Economics, and Quantitative Methods at The Graziadio School of Business and Management at Pepperdine University. He is
| Title | : | Entrepreneurial Marketing: Real Stories and Survival Strategies |
| Author | : | Bruce Buskirk |
| Format | : | Paperback - Pages ( 288 ) |
| Rating | : | 4.90 |
| Publish Date | : | 2003-04-18 |
| Id Book | : | 0324158637 |
| Type File | : | PDF, DOC, RTF, ePub |
Bruce Buskirk holds a B.S. degree in marketing from the University of Southern California, a M.S. degree in marketing from Louisiana State University, and a Ph.D. in marketing from Michigan State University. His areas of interest include entrepreneurship, high-tech marketing, and international marketing among many other areas. Bruce developed his interest and vocation in Entrepreneurship from his father, the late Richard H. Buskirk, who for many years directed the Entrepreneurship Program at the University of Southern California. He has authored three textbooks, Retailing, and Selling with McGraw Hill Book Co. (both co-authored with his father), and Readings and Cases in Direct Marketing with the National Textbook Company. Recently, he has been President of the Southern California Chapter of the American Marketing Association, and Chair of the Department of Marketing, Economics, and Quantitative Methods at The Graziadio School of Business and Management at Pepperdine University. He is
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